CASE STUDY

Educational & Technical

CLIENT’S OBJECTIVE:

Conduct a one-day learning seminar that supports the client’s positioning as the industry leader in understanding the influence of Latinos on mainstream America.

AGENCY’S SOLUTION:

The agency supported the client’s efforts by participating in the strategic planning of the event; developing a 60+ page magazine on Latino foods, beverages and demographics for distribution to attendees; gaining press coverage and developing public relations materials; and managing the event with the venue and its vendors.