CASE STUDY

Press Conferences

CLIENT’S OBJECTIVE:

To introduce the launch of their company, a regional startup specializing in chemistry services for drug development, to the industry at large.

AGENCY’S SOLUTION:

The Delfino team organized an event at the company’s new offices and labs that featured guest speakers from industry, including the President of the Mass Bio organization. Invitees included editors from the trade press and regional press, as well as select customers. Tours of the facility were arranged to highlight important capabilities and showcase new equipment. A complete press kit with a release, bios and photos was created and distributed to the editors. Later in the day, food and drink were served as the event transitioned from formal presentations to networking.